Public relations has the unmatched power to foster credibility, as well as guard and boost company reputation. In an era of declining trust, new channels, regulatory mandates and financial pressures have prompted a shift in thinking around the traditional lines between PR, marketing and digital programs to help companies validate their positioning, increase credibility and create trustworthy relationships with customers.
The most successful companies are those that understand and leverage the components that drive trust to raise brand awareness, cultivate relationships and bring about desired actions. They combine traditional PR with content marketing, social media, and search and advertising to take the next step by engaging directly with their target audience.
Throughout this eBook, PR experts at Dodge Communications provide insight on establishing your organization as a trusted advisor and adapting to emerging trends, advanced forms of media and new rules and regulations to build a robust, credible brand.