Marketing Automation Webinar Series

Why marketing automation should be a key component of your integrated communications efforts

This four-part webinar series examines why you should be using marketing automation to maximize your communications efforts, drive revenue and improve long-term business performance, featuring industry experts from Pardot, Stoltenberg Consulting and MRO Corp. A brief description of each webinar can be found below.

Webinar 1: Why email marketing is not marketing automation. Chris Heiden, senior sales engineer at Pardot joins us to highlight four key advantages of marketing automation platforms vs. email service providers (ESPs).

Webinar 2: Work smarter, not harder with marketing automation. Sarah Barnidge, account executive at Pardot provides an interactive demo of the Pardot system while discussing the basic features of a marketing automation tool.   

Webinar 3: Setting up your organization for marketing automation success. Shana Tachikawa, director of communications at Stoltenberg Consulting, discusses five key components to have in place before starting a marketing automation program that will ensure success.

Webinar 4: How to choose a marketing automation partner. Becky McLaughlin, marketing manager at MRO Corp., provides insight on choosing the right marketing automation partner and maximizing investment.