October 16, 2013 1-2 PM EDT

The provider/patient relationship has undergone fundamental transformation over the past decade, both from new information channels such as patient portals as well as from new patient-centered care models. Dodge Communications has brought together experts from three areas related to patient and provider engagement who can help you understand and capitalize on the latest trends.

By registering for the webinar, you will learn:

  • How healthcare reforms and changes in patient access have altered the patient/provider industry environment
  • Crucial information from the latest research on patient/provider engagement
  • How paying closer attention to the user experience can increase engagement and technology adoption among patients and providers
  • The marketing imperatives and related tactics needed for a successful engagement campaign

Join Dodge Communications on Wednesday, October 16 from 1-2 p.m. EDT, for a webinar that addresses the emerging trends in patient and provider engagement and gives you practical tips for increasing technology adoption.


Webinar panelists

Johanna Epstein

Johanna Epstein
Vice President for Strategic Services
Culbert Healthcare Solutions

Epstein has more than 25 years of experience working in large, academic healthcare settings. Her background includes managing faculty practice plans to include expansion and growth strategy, overseeing large scale patient access and revenue cycle operations, as well as project management in areas such as privacy and security, Accountable Care Organizations and ICD-10.

Lee Farabaugh

Lee Farabaugh
Chief Experience Officer
PointClear Solutions

Farabaugh is a senior user experience research and design expert, having worked in user experience in healthcare for the past eight years. She has worked on projects in a variety of healthcare domains, from public health and life sciences to consumer- and provider-facing healthcare applications. As Chief Experience Office at PointClear Solutions, she currently leads all aspects of client and customer experience.

Allison Norfleet

Allison Norfleet
Vice President Business Development
Porter Research

Norfleet is instrumental in the global development and execution of strategies for each of Porter’s market service lines. An accomplished executive with experience in Go-to-Market research, strategic planning, sales, marketing, operations, product management and consulting, Norfleet has more than 20 years of experience in the healthcare information and technology industry.