February 10, 1-2 p.m., EST

Healthcare organizations are constantly facing the growing challenge of implementing a comprehensive content marketing strategy. Successful companies are embracing the content development challenge in an effort to elicit action from their audience. Those that are most effective have developed and continue to implement an all-encompassing content development strategy integrating public relations, marketing and digital initiatives that are hyper-targeted, unique and specific to their audience. Without such a plan, companies miss an integral opportunity to build their brand.

The following topics will be addressed:

  • Developing a strong foundation by getting your messaging, website and collateral in place before launching your content marketing strategy
  • How to repurpose existing content into different types of collateral to optimize your company's reach
  • Developing consistent strategy with a content calendar
  • How distributing content across multiple channels works to support thought leadership and brand awareness
  • Microtargeting at the individual prospect level for maximum impact through precise one-to-one direct marketing

Join Dodge Communications on February 10, for a panel-based webinar discussing insights and strategies for increasing brand awareness and leads through content development.

Webinar panelists

Kelli Castellano
SVP, Marketing & Communications
NextGen Healthcare

Castellano is the senior vice president of marketing for NextGen Healthcare. She is responsible for the company’s global marketing and corporate communications; including strategy, tactics, messaging, branding, public relations, events and marketing automation. With 15+ years of B2B marketing experience, Castellano is an award winning marketing strategist with a proven track record in developing and executing programs that increase revenue, market share and brand awareness. Prior to joining QSI/NextGen Healthcare, Castellano worked with Red Hat Healthcare and Affiliated Computer Services (ACS).

Phil Dolan
Chief Marketing Officer
Navicure

Dolan is chief marketing officer at Navicure, a provider of cloud-based healthcare billing and payment solutions. Navicure’s solutions enable healthcare organizations to collect more revenue from payers and patients in less time with less stress. Dolan is responsible for managing all aspects of Navicure’s marketing including strategy, brand management, marketing communication, lead generation, marketing operations, partner marketing, and product marketing. Prior to joining Navicure in 2007, Dolan spent his career in progressive consumer marketing and sales roles with Colgate-Palmolive, Heineken, The Coca-Cola Company and Sanofi.

Julia Goebel
Vice President, Marketing
Stericycle

Goebel specializes in marketing, branding and communications, heading the marketing group of Stericycle Healthcare Compliance Solutions. Goebel is a practical marketer and a business partner focused on growing the segment of Stericycle dedicated to small- and medium-sized businesses (SMB). She previously led marketing on behalf of Stericycle Communication Solutions, another offering of Stericycle, Inc. Prior to joining Stericycle, she was vice president of marketing at a privately-held technology company specializing in hardware and software for healthcare electronic health records/practice management solutions.

Elisa Logan
Vice President, Marketing
IOD Incorporated

At IOD, Logan is responsible for all aspects of marketing including strategy, brand positioning, product messaging, integrated programs and demand generation. A true innovator and catalyst who brings more than 25 years of experience, ranging from startups to the Fortune 100, Logan connects IOD’s products and services to the constantly changing healthcare information ecosystem. Prior to joining IOD, Logan held senior positions at Dialogos and AspenTech, and she spearheaded the agency team that created the Gold Card Events program at American Express.